"why is this important?"
Much of the ‘traffic’ on the web is moving into Web3D, and
organizations who embrace this technology today, will not only
benefit from the immediate significant opportunities it has to offer,
but will also be well placed to be the leaders of tomorrow.
Businesses currently using virtual technology have found that the
inclusion of the immersive environment encourages workforce
engagement, which enables greater connection by staff and
customers. Many organisations already have a successful presence
in this virtual world. which has also found a particular niche in the
area of distance training. Second Life continues to be a significant
presence in Web 3D - however, they are far from alone. The
‘OpenSIM’ initiative, for example, enables individual organisations to
build their own secure, private virtual workspaces with theoretically
unlimited capabilities.